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What To Charge For Services


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#21 Samantha Schannon

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Posted 16 February 2015 - 11:25 PM

pricing is not easy, and takes a lot of calculating.  When I first started out I was charging gas money because I wanted to shoot a lot and I needed and wanted the practice.  As I got busier and in higher demand (cause I was charging $40 lol) I realized I needed to charge more.  I slowly increased as I felt my skills improve.  When I made the decision to do this for a living the numbers drastically changed because now I had to figure in a multitude of new expenses.  I've attached a sheet to help figure out your cost of goods and how to calculate your worth.  I use Smugmug for my website and square for credit cards.  I am currently in transition from being a "shoot and burn" photographer, to an in person sales model.  I have ordered samples of the wall art I want to offer and plan to do an ordering presentation after the session.   In your beginning stage, I think you need to figure out what your time is worth.  If you want to make $25 an hour for example, calculate your travel time, edit time, time you speak to the client, shooting time etc. and divide it out.  If your more interested in gaining the practice than charge less.  Your pricing model will continue to change as you get better so it only gets more confusing as you go further haha.  I'm nodding off so hopefully this made some sort of sense.  :)

Attached Files


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#22 Billy

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Posted 17 February 2015 - 03:42 PM

Fantastic, Sam!


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#23 Boosted240

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Posted 24 February 2015 - 07:45 PM

I'm also on the verge of "charging" for my work, I've setup the website, (I also use Shootproof) business cards, even started forward with the LLC.   BUT the pricing is *killing* me.  I can't figure it out to save my life. 

 

Best I've come up with so far is:

 

Base fee on arrival to location, paid via card or cash (paypal)

Proofs uploaded after post, then enough charged for prints or (small res) digital downloads to cover the rest of my time.  I'm using ProDPI.  (I'm in love with their quality and pricing)

 

 

I'm sort of stalled (with the business) due to being stumped. (and winter honestly) I also do video, and that's really blowing my brain.

 

 

This thread has been insanely helpful.  Thanks to everyone involved!


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#24 Samantha Schannon

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Posted 27 February 2015 - 12:35 AM

Try using this to help calculate your costs. Someone linked it to me just today actually.  Pricing is a struggle for everyone, don't feel bad!!

 

https://nppa.org/calculator


Samantha Schannon
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#25 Markb_wi

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Posted 31 May 2015 - 10:51 PM

For market research purposes go to google maps. Zoom in to your town.  Search for Photography, portrait studio, photo studio etc. and see what pops up.  Go to each website and try to find rates.  

Repeat for nearby towns.

 

 

I made a matrix in excel with the following columns:

Location (city)

Name

Website

Skill 1-3 (1 is beginner, 2 is same as me, 3 is better than me)

Active yes/no

 

Then created columns to matrix out which market areas they cover

Wedding

Headshot

Portrait

Boudoir

Seniors

Couples

Pets

Babies

Children

Families

Maternity

Events

Fitness

Sports

Professional

 

Then rates

1hr

2hr

4x6

5x7

8x10

11x14

16x20

20x30

24x36

Digital

then notes

 

Under the grid you can figure how many of your competitors provide which services.  For example, none of my competitors list Fitness as one of their niche areas.

For those who list prices you can figure the average and median prices for your area.

 

This takes some time but it's going to give you an education.


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#26 michael cawley

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Posted 14 July 2015 - 06:16 PM

anyone have a template for there contract that i could use i am getting my business started and need to get one started.



#27 BeniLupu

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Posted 11 September 2015 - 10:17 PM

pricing is not easy, and takes a lot of calculating.  When I first started out I was charging gas money because I wanted to shoot a lot and I needed and wanted the practice.  As I got busier and in higher demand (cause I was charging $40 lol) I realized I needed to charge more.  I slowly increased as I felt my skills improve.  When I made the decision to do this for a living the numbers drastically changed because now I had to figure in a multitude of new expenses.  I've attached a sheet to help figure out your cost of goods and how to calculate your worth.  I use Smugmug for my website and square for credit cards.  I am currently in transition from being a "shoot and burn" photographer, to an in person sales model.  I have ordered samples of the wall art I want to offer and plan to do an ordering presentation after the session.   In your beginning stage, I think you need to figure out what your time is worth.  If you want to make $25 an hour for example, calculate your travel time, edit time, time you speak to the client, shooting time etc. and divide it out.  If your more interested in gaining the practice than charge less.  Your pricing model will continue to change as you get better so it only gets more confusing as you go further haha.  I'm nodding off so hopefully this made some sort of sense.  :)


Very cool of you to share!!




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