My photography business is in its infancy, and consists so far of some portrait work, commercial work, and a few events. I've created a website and Facebook page, which I am updating fairly regularly. Now I'm considering creating and emailing a newsletter on a bi-monthly basis using MailChimp. The newsletter would go out to past clients, folks who have liked my Facebook page, and people who have expressed an interest in my work. I would also create a sign-up form on my website. The content in each issue would include 1) a short, upbeat article, hopefully of interest to everyone, and 2) a special offer of some sort.
Has anyone else used MailChimp or a similar service to create and send newsletters via email? Does it lead to more business/bookings?
Thanks for any input!